Rakesh Jhunjhunwala: The incorrigible India optimist And I said yes.” Modi adds: “Then he told me, ‘Thode din ke taklif zindagi bharka aaram, ya thode din ka aaram, zindagi bharki taklif (Pain for a few days, and you can have a lifetime of relaxation, or relax for a few days, and you could have pain for the rest of your life)’.” He asked me if my business has the potential to grow. “He asked me if my business was sustainable. ![]() I said I can,” the soft-spoken Marwari tells Forbes India. However, as he firmed up his plans to buy a Mercedes, his father, who had earlier inadvertently brought out the entrepreneur in Modi, asked his son a few questions. ![]() His then-four-year-old business, Vedant Fashions, which made popular ethnic wear, Manyavar, was doing reasonably well and money was flowing smoothly. “My belief was that if you can afford it, buy it,” says Modi, who’s dressed in a blue kurta pyjama at his house in Newtown, Kolkata. Not because he was a petrol head or because he wanted to flaunt his newfound success in his hometown, Kolkata. ![]() ![]() Sometime in 2002, in his mid-20s, Ravi Modi wanted to buy a Mercedes. Ravi Modi, Chairman and managing director, Vedant Fashions Limited
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